The reasons why www.MSN.com, www.Yahoo.com,www.AOL.com ignore progress
It's known that most free email services exist on profits from advertising that is shown to users in the email account web interface. That is the reason why does internet giants of web-industry do not hurry to made the free access for e-mail by means of protocols POP3 and SMTP, because then the effects of their publicity will decrease, and they do not want that.Such giants as Yahoo.com, MSN.com, AOL.com have a lot of users, who attached to the other companies services. They do not hurry to introduce such access because users have no another choice, they just get into to use the web-interface.
Of course, there are ways to avoid these limits. For example, there are programs of third-party writers for www.Yahoo.com mail who convert the web-traffic into POP3. However the possibility of mailboxes passwords theft by means of such software that decreases the will to use them still exists. For Hotmail.com from www.MSN.com there is possibility to use the special protocol which is integrated in the Outlook Express and does not accessible for the others programmers of the mail programs that narrow down the users freedom when choosing the post program. The AOL.com has access by POP3 and SMTP, but it is accessible for the clients for internet access from that provider and this cramp the region of mail using because the internet access from the www.AOL.com is not everywhere.
However, they lose a lot, trying to follow the outdated marketing policy that is intended for online advertising, and limiting the user's freedom in his choice. There is another way to monetize visitors, attracting users and keeping them. A company Google.com with its email Gmail.com has become this new model. Users have the access to POP3 and SMTP interfaces, which does not limit the user's opportunities to work with the email. But the service has a big advantage before ordinary mail clients like Outlook Express - that is big post mailbox and all the letters can be stored at the server without problems that allows the user to have access for the mailbox from the any part of the world.Plus, only relevant advertising is shown to a user, no bothering banners! Such format attracts more and more users of e-mail - because the convenience web-interface allows forgetting the problem of the mail programs installation.
At the end the e-mail of the Future is imagined as web-interface without using the mail programs. Most probably Yahoo.com, MSN.com and AOL.com will use this model in the future, because such approach better than the old methodic with the using of mail programs.Even POP3 and SMTP have served their time because the Gmail.com notice about new mail you can get by means of RSS channels.